Home     About Us    Contact Us     Contribute     Privacy
Mutual Funds
Related Discussions
Related Categories
Tip of the Day

Tip of the Day Consider Itemizing Your Deductions

Consider Itemizing Your Deductions - Every year we have to file taxes and the tax man wait with anticipation to see how you will fair, so don't disappoint him, but...

read entire tip

Recently Added
Other Great Sites

How to do Radio Advertising

Posted On: 2006-02-21
Length: 23:23

Listen to this podcast

From the studios at Netcast Central, it's the Business Reality Show.

It's the what?

Business Reality Show.

It's Business Success Tips.

Business Success, whatever.

Come on, we don't even know what the theme song is, it's the name of this show.

Anyway, that was Paul.

Thank you.

Rudely interrupting.

We've got Andy.

I'm here.


Whoo hoo!

And special guest, Bob.


And we have other people in the studio.

We have people in the studio sort of hanging out.

It's a studio audience.

The studio audience of several. Right?


Ok. So, tonight we're going to talk about radio. It's an interesting thing to talk about on a podcast.

Well, you know, I've been in, my name,

This is Bob.

I am Bob. I'm the guest tonight. Yeah, I've been playing radio for about 30 years, and uh,

You don't look that old.

Well, I actually went into radio before I was born.

Did you do drugs when you were younger.

Before I was born.

What kind of radio?

We did a podcast from the womb.

Pop kind of radio, music radio, talk show radio,

I've worked at different formats, and when you're kind of just, when you're doing the game, you do whatever they have. They changed formats, it was a country station and they changed formats at midnight one night as I was getting off the air, and goodbye Kenny Rogers, hello Mel Torme.

Elevator music, yuk!

Love songs.

Not so much of a segue.

Yeah, you can go from Frank Sinatra into Foreigner, ok?

They both start with F.

There you go.

But Mel Torme from Kenny Rogers, that's a bit of a leap, don't you think?

It was an odd format. It didn't, we didn't stay with it long.

Well, let me explain to our listening audience why Bob is here.

Wait a minute! We have a listening audience?

We have 14,000 separate IPs, whatever that means.

Oh geez.

So somebody out there is listening.

Interested persons.

Interested persons. That's what IP stands for. We're developing our business model here to all become, you know, rich and famous, or at least rich-er. And the idea was to get some talent, and obviously the best place to go for talent in this kind of business is radio, I would think. So I called up an old client of mine, Gordon Slot, who owns a couple of radio stations, and I said, Gordon, we need a talk show host, where do I find one? And he says, well, you should call Bob.

That's incredible. Now Gordon is the owner of the stations I work at, so he was like more than my boss. That's an incredibly good thing.

I said I have two requirements. I want somebody who's intelligent, has a conversation, and also has a nice voice.

Oh. Well I have a cold today. I've had a cold all week.

He didn't mention the money part, somebody desperate of money of any kind.

I've worked for Gordon for a long time, so I'm sure that will come.

Gordon are you listening?

Maybe he will be, in telling me how to do it.

It's very possible.

So, since you're on here, you know a lot about radio, we should probably talk about how the business of radio may differ from the business of podcasting. And how this business model may vary.

I think the main difference...

Discuss It!

top resume writing services reviews said:

Probably nice and helping information for the public. However, radio is a great source of entertainment especially while driving listening songs and shows it is being incredible amusement.

Netflix Help Center said:

If you face any issues related to Netflix, call on Netflix Help Center +1-855-449-9444. We provide instant support how does Netflix work, answers to billing and account questions, how to recover your Netflix login, troubleshoot errors etc.

Most Popular Articles
Most Popular Definitions
Related Questions
Daily Definition

Definition of the Day Fully Valued

Fully Valued - Fully valued is the tracking of a particular stock security investment following it to its natural conclusion. When the stock price has reached its peak maturity based on market value it is difficult to know if that stock security will continue going up or begin to come...

read entire definition




Home     About Us    Contact Us     Contribute     Sitemap


Copyright © 2009 TeenAnalyst.com