Home     About Us    Contact Us     Contribute     Privacy
Investing
Stocks
Bonds
Mutual Funds
Biz
Credit
Career
College
Economics
Tax
More
 
 
Marketplace
Related Articles
More
Related Discussions
Related Categories
Tip of the Day

Tip of the Day Put At Least 20% Down On A Home

Put At Least 20% Down On A Home - Your home is most likely the biggest purchase you will make in your lifetime, so when planning for the big day,...

read entire tip

Related Podcasts
Recently Added
Other Great Sites
 

New Ways to Market a Small Business

Posted On: 2006-08-08
Length: 54:23

Listen to this podcast

Welcome to Small Business Trends Radio. I'm Anita Campbell, your host, and I am so glad you could join us today. The topic of today's show is "New Ways to Market a Small Business." Our featured guest today is Michael Plummer, founder of Our Town America. Michael started Our Town America in 1972, when he discovered the power of welcoming new neighbors and spotted a business opportunity in that. Today his company has grown to 55 employees. Welcome to the show, Michael!

Well thank you Anita. Thank you for allowing me to share about our company.

Well that's great. This is a very interesting concept that I know our listeners are going to love hearing about it today as much as I love discovering and learning about it. Michael, where are you talking with us from today?

St. Petersburg, Florida.

Oh. Beautiful Florida! Well tell us a little bit about Our Town America, and what you do with it today.

Well, what we do is really a very simple concept, kind of like when we were kids and we used to see a new neighbor move in, and our parents would ask us to take a cake over or something to welcome that neighbor. What we do is we extend that now to retail businesses. We handle that on a professional basis by sending out welcome packages when people move to the neighborhood on behalf of the neighborhood businesses, and invite those new consumers into that business to let them experience it.

And so you're really developing relationships with local businesses, probably among them small businesses as well as large businesses, and the consumers in the community.

Right. And essentially that is what we do is to build relationships, because as you know in marketing, one of the biggest problems a business faces is just getting people to find them. There's such a craziness of signs and streets and traffic and things like that that take away from their attention to find those businesses in those strip centers and in the malls. And what we do is kind of pull that face out of the crowd and tell these new families that those businesses are there, and direct them there by giving them a gift certificate to invite them in.

Now I wonder if you would share for our listeners exactly how you came to start the company, Our Town America. I know our listeners include many entrepreneurs who have started their own businesses, or who are looking to start a business, and so they love to hear these stories of...

Discuss It!

Tenmou, the Angel Investment Group in Bahrain Case Solution said:

This may be the best web I've ever discovered today. Awesome works without a doubt!

custom essays writing uk said:

It is really essential to make the best market to the small businesses. Through less investment these businesses are started and good market is achieved by the best customer relationship and a way to reach the product into the people.

Susan said:

I always like your post because your "New Ways to Market a Small Business" post gives us great and interesting ideas about business. Please update some more great post as soon. Heavy duty & stylish electrical safety matting for sale visit http://www.electricalsafetymattingco.co.uk/

UK Essay Writing Service said:

Such a nice article i have ever seen

Most Popular Articles
Most Popular Definitions
Related Questions
 
Daily Definition

Definition of the Day Drop Shipping

Drop Shipping? - Drop shipping is where the supplier of merchandise sends any purchases directly to retail clients. They will maintain the storage and all other warehouse functions so the retailer doesn’t have to keep the items in his or her store. Plus with this type of program the retailer...

read entire definition

 
 

 

 

Home     About Us    Contact Us     Contribute     Sitemap

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Copyright © 2009 TeenAnalyst.com