Posted On: 2006-02-28
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Hi everyone! This is yours truly, Anita Campbell. Welcome to Small Business Trends radio today. I'm so glad you could be with us. The topic of today's show is "Six Secrets to Retaining your Best Employees." In just a few minutes I'll be introducing Brian Lowenthal of the Benchmark Partners. He is our featured guest today and he's going to be explaining how to make sure your top talent doesn't go to work for your competitor. He says that his research and study has shown that Six Dimensions are the key to retaining your best employees. And so he's going to show us what those Six Dimensions are, how to understand them, and how to put them to work in your business.
But before we bring Brian onto the show, we have Today's Trend segment. And today's trend is actually not a trend per se. We're going to do something a little different today. In Today's Trend segment I'm going to be talking about the topic of trend watching, and specifically how to spot trends. And so I'm going to give you a few of my inside secrets about how I specifically spot trends. And before I start, just a quick word of explanation. The trends I follow are business trends, not consumer trends. And specifically, they are trends that affect small businesses as opposed to trends that mostly affect large corporations.
So, how do I follow business trends? Well I have many ways of doing that. But I'm going to describe five of those for you today. And by the way, you don't have to take notes and write any of this down. Over at the podcast site, www.smbtrendwire.com, we will have all of these listed in a post, and you can refer over to that post for all of the trend watching secrets. But my first secret is, I subscribe to magazines. I subscribe to over two dozen business magazines. Now some of the magazines on my reading stack are Wired magazine, Business 2.0, Inc., Information Week, and Forbes magazine. These are not all of the magazines, obviously, but these are the ones that I keep coming back to. Each of them has something that they're particularly good at, and so I read them for whatever I feel is...