Search Engine Marketing for Business

Posted On: 2006-02-21
Length: 60:00

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Well welcome! I'm Anita Campbell your host of Small Business Trends Radio. I'm very glad you could join us today. We've got a great show lined up for you, it's called "Search Engine Marketing isn't Voodoo, It's Something you Can Do." And we've got Jennifer Laycock, editor in chief of Search Engine Guide as our featured guest today. I'll be introducing Jennifer in just a few minutes from now. I think this is going to be a fascinating show for any small business owner or entrepreneur with a business website. Because Jennifer demystifies search engine marketing and she tells you how your website can be found easier on the web. And this is a show specifically for small business owners in plain English, for us. And you'll end up with specific tips and tactics for how to improve your business' web presence and not blow out your budget.

But first, as always, we have the Today's trend segment, and today's trend is about Americans love affair with our homes. And it shows in the way we spend time in our homes, and the way we try to draw more and more activities into our homes. Recently on the Small Business Trends website I published a guest article by Sheryl Russell, who's editorial director of New Strategist Publications. New Strategist Publications is an interesting group because they take U.S. Government statistics and they drill down into them and they analyze them in great depth. And part of what they analyze are spending patterns. In other words, what we spend our money on in the United States. And from this you get a picture of Americans who are growing older, as the baby boom generation grows older. And who are cocooning, meaning we spend more time in our homes, and specifically we're spending more time in our homes watching TV and less on activities outside the home, such as going to movies or clubs or sporting events. Now, if you add to that the fact that so many sole proprietors and small businesses are run out of our homes these days. By some estimates, 12 million or more small businesses are run out of the home. And more and more people are spending at least one day a week telecommuting from home, even if they're employed by another business. Along with that, you've got...