Posted On: 2006-07-11
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Welcome to the show. I'm Anita Campbell, your host, and I am so glad you could join us today for another edition of Small Business Trends Radio. I'm very excited about today's show. It's all about search engine optimization and specifically how search engine optimization can help your small business compete with big businesses. Search engine optimization, or SEO as it's often called, can help you beat your competition. Learn how to make SEO an automated process in your business while also controlling the costs and getting valuable online visibility for our small business.
Our guest today, who I'll be introducing in just a few minutes, is Steve Kinney, founder of Search Optimizers. Searchoptimizers.com. But first before we bring Steve on the show and talk with him, we have Today's Trend. Today's Trend is a segment that we do every show in which I outline a trend that is impacting small businesses. And Today's Trend is about using audio and podcasts to gain search engine visibility. Now business owners read about podcasting, and you all hear about the hype, and you know there's a lot of hype out there. And I know you wonder, well how do you take advantage of podcasting and audio online? Well one thing that's becoming clearer is that audio is becoming much more prevalent online, especially in the last year, since 2005. For instance, the Wall Street Journal recently reported that more than half of Clear Channel's 1200 radio stations are streaming the radio shows over the Internet in addition to broadcasting over the radio airwaves. And that same Wall Street Journal article, which is from July 10, 2006, reports "why the online push? Because people are spending less time listening to radio, just as they are spending less time watching TV or reading the newspaper. Instead, many of them are online or talking on mobile phones. Like other old media executives, radio honchos believe they need to go where their audience is, or risk losing a good chunk of it, not to mention their advertisers."
Ok. So what does all this have to do with getting found in the search engines...