Corporate Blogging

Posted On: 2006-09-12
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Nothing sticks like duct tape!

You've tuned in to another installment of the Duct Tape Marketing Podcast. Always chock full of simple, effective and affordable small business marketing tips, tactics, and strategies. And now here's your host, America's most practical small business marketing expert, John Jantsch.

Hello, welcome to another edition of the Duct Tape Marketing podcast. This is your host John Jantsch, and my guest today is Debbie Weil, a let's see, journalist, consultant, speaker, trainer. Debbie currently shows senior executives in large companies how to brand themselves as customer and employee friendly. I want to hear about that, as well as media savvy by using blogs, RSS, podcasts, wikis all kinds of new media. She is also the author of a just-released, "The Corporate Blogging Book." So welcome Debbie.

Thank you.

Thanks for joining me. It's always a treat to talk to you.

You too.

We, I think first met on the frontier of blogging through a full three years ago or so, and I remember having a discussion with you in somewhere, we were on the east coast somewhere, at a convention, do you remember that?

I think you're right, and now I can't, I don't remember which one it was, I think you're right.

Isn't that sad? I don't remember which one it was either. I hope I remembered something I learned there. Ok. So, let me start off, this is going to be a really ridiculous question, but I like to ask a lot of people because I've yet to come up with the perfect definition. So, what is a blog?

Oh, John, I'm so glad you asked. A blog is just a kind of website. It's just, in fact, think of it as interactive website that's so easy to publish and update, that you don't, you can fire your web guy, or you web girl, which you may not want to do. But,

But I think people like the sound of that.

Yeah, I mean, that's really key. Because what it really does, it puts the website back in the hands of the marketing person, or you know the CEO, the small business entrepreneur, who understands that it's a strategic way to market, and to get content and messages out to your audience, whoever they may be.

And in a very simple fashion, right.

And in a very simple way. It's very fast, very simple, and always can be updated and fresh, and there's more to it, but that's some more questions.

Well, the other thing though that I think we have to say in context of the blog though is, there's also some inherent functions built into almost all blog software that also makes that new content distributed very easily, doesn't it?

Well there is, and I didn't want to say any of those big bad words like RSS or

Well, I don't think you have to say any,

Or, or SEO, but, a change in optimization, for example which just sounds silly, but it just means that if you're, say your website is a blog, a web log, and then every time you blog, or add a new entry, you're creating a new web page, because every blog entry is a...