Posted On: 2006-05-09Length: 60:00
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Welcome. I'm Anita Campbell, and I'm your host and I'm so glad you could join us for another edition of Small Business Trends Radio. The topic of today's show is "Six Steps to a Growth Business." Brad Sugars, of Action International Business Coaching is our featured guest today. I'll be introducing Brad in a few minutes from now. Brad is a man of many accomplishments, including being a best-selling author. He is an international entrepreneur and a property investor. He also is founder of Action International Business Coaching, which has been recognized by Entrepreneur Magazine as number 53 on their annual Franchise 500 list, and as the 16th fastest growing franchise. And today he's here to talk about his success and share his six steps to a growth business with us.
But first we have Today's Trend segment. This is a regular segment we do every day on this show when we broadcast. And Today's Trend is about word-of-mouth marketing, a hot trend. Everywhere you look these days, marketers are talking about word-of-mouth, how important it is and how to trigger it. Word-of-mouth is especially important for small businesses. As small businesses none of us can afford to spend an arm and a leg on marketing. We need the leverage of customers and people talking positively about our businesses and spreading the word. Recently Yaro Starak, an Australian entrepreneur wrote an article about what it takes to generate or trigger positive word-of-mouth marketing in his blog, Small Business Branding. And for those of you who are near a computer, let me note is URL, it's www.smallbusinessbranding.com.
Yaro recently spent some traveling, eavesdropping on ordinary people's conversations. Actually, he says it was not eavesdropping, he calls it market research. Well after listening to those conversations, he says what triggers word-of-mouth is actually pretty simple. He says a business must be remarkable. Being remarkable, that's what it takes to generate word-of-mouth. Of course, doing something remarkable easier said than done. But then, there's good news and bad news in this. If it were easy, everybody would be remarkable. Now that's the bad news, because it's not easy to be remarkable. On the hand, if everybody were remarkable, no one would stand out from the crowd. So that's the good news, sort of, that you can...