How To Do Event Marketing

Posted On: 2006-08-15Length: 54:44

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Hi, and welcome to Small Business Trends Radio. I'm Anita Campbell and I am very glad you could join us today. We've got a great show lined up. Our show today is on marketing your business at events--how to get the biggest bank for your buck. And our featured guest today is Robert Levin, the founder, editor and publisher of the New York Enterprise Report. The New York Enterprise Report is a magazine which is the only media exclusively serving the New York City metro area small business market. That publication is relied upon by 20,000 decision-makers at growing businesses. Rob has a strong passion for leveraging his experience to assist small and middle market businesses. Rob began as a certified public accountant. He was the CEO and CFO of several businesses. Rob earned his B.S. degree from Suny0, Albany, and an MBA from the Anderson School at UCLA. In 2006 Rob was named Small Business Journalist of the Year by the SBA's New York District. Welcome Rob.

Hi, Anita!

Well it's great to have you on the show, Rob. You know, I followed the New York Enterprise Report for quite some time, and find your articles to be extremely interesting, so it's very good to have you here at Small Business Trends.

I'm glad to be here, and of course I've been following you for several years, and am very impressed with what you're doing. I think it's a valuable service not only to the small business community, but those people following the small business community, which that number seems to be growing by the day.

Well Rob, why don't you tell our guests a little bit about how you got started. In other words, how did you end up publishing the New York Enterprise Report, which I understand is a publication that you actually started, is that right?

Yes. I started it a few years ago. There were several factors that went into starting the publication. I think the first was I didn't want to work for anybody anymore. I just had enough, I'd always wanted to be an entrepreneur, and that was really the time. This goes back to late 2002, early 2003. And I was trying to figure out what I wanted to do, and then I, somebody actually suggested that while I was starting a consulting business, in the interim, while I was figuring out what I wanted to do, to write an article for the local paper about many of the different topics that I spoken about...