Posted On: 2007-01-26Length:
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All right. So it is really possible to get people to click, buy, and not only buy online from you, but beg. Beg! Like a dog, beg, for more product, more service, and with fists full of money. Well, if it's possible, this person knows how. His name is Mark Eckenrode. He is only one of a few master certified guerilla marketing coaches in the world. If you're not familiar with guerilla marketing, the famous guru, J. Conrad Levinson wrote a book by the same name in 1982, basically how you can market to your prospects at very low budget without them hardly even knowing you're marketing to them. He's a master certified coach. He has a company called Clickfluence, which helps online businesses match their marketing with their target market so that more people click, buy and beg for products and services. Mark, welcome to the show.
Thanks a lot for having me.
Hey, my pleasure. My pleasure. Mark is a guru in and of, a guru of a guru, is that correct?
He's also a little modest. He's a little modest. Say, I just, we've got a lot of entrepreneurs, that are listening right now. What do you see, you and your fellow guerilla marketers out there. Obviously there's been, for those of you who don't know in the guerilla marketing sector of education, as well as marketing, literally billions of dollars generated with fairly low budgets or no money whatsoever. And so there's a tremendous, since 1982 a tremendous number of people have taken advantage of these techniques. Is that true?
Oh yeah, definitely no doubt. In fact, guerilla marketing, it was initially designed for the small business owner, but what happened as a result of its effectiveness, big business started paying attention, and now you've got large companies, you know, Apple, Bank of America, Wells Fargo, AT&T, all these other companies now starting to look, starting to pay attention to these tactics.
Awesome. So from your perspective, what do you see the coming trends for marketing, for entrepreneur, I mean there's like a gazillion ways to market, and if you go down the wrong road, man, your pocketbook can empty quick. And, so what do you guys see as what's coming up next?
Well, you know, it's actually the most traditional form of marketing. Probably the most powerful, and definitely, in my opinion, the most guerilla, and that's word-of-mouth marketing. You know more and more business owners, they're starting to rediscover word-of-mouth marketing, or the new catch term for it is viral marketing. And probably the most recent public example of word-of-mouth marketing and the attention that it's gaining would be Time magazine's person of the year. You know, that came out a couple months ago. But you remember that, it was the Times person of the year was, you.
Basically it was people, because people, they're looking for conversation as more and more information is being bombarded upon us, we're looking more and more at human interactions. We're looking at finding your new ways, both online and offline to have those conversations and to communicate
Word of mouth.
So imagine that, we've come full circle back to word-of-mouth as being the best form of market...