Posted On: 2006-05-30Length: 52:56
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Welcome to the show. I'm Anita Campbell, your host. And I'm so glad you could join us today for another edition of Small Business Trends Radio. The topic of today's show is "Why Mastering Excel is a Critical Marketing Skill." Marketing professionals have 90% of what they need to get customers to choose them. They just lack the right tools to make sense of all that marketing data. Our two featured guests today, Ivana Taylor, and Bill Jalen, co-authors of Excel for Marketing Managers, explain why mastering the spreadsheet program Excel is a critical task to success in marketing.
Now normally at this time we have a Today's Trend segment. But in light of the fact that we have two guests with us today, I'm not going to do the Today's Trend segment. If you would like to read about trends in small business, please do visit our main website, Small Business Trends at www.smallbiztrends.com. With that, let me welcome our featured guests today. I will introduce them one by one. First we have Bill Jelen. Bill is an accomplished Excel author and the principal behind the leading Excel website called Mr. Excel.com. As an Excel consultant, he has written Excel VBA Solutions for hundreds of clients around the English-speaking world. His website hosts over 12 million page views annually, answers 30,000 Excel questions a year, and includes an archive of 190,000 Excel answers. Prior to founding Mr.Excel.com, Jelen spent 12 years in the trenches working as a financial analyst for finance, marketing, accounting and operations departments of a $500 million public company. In 2005 Bill was named a Microsoft MVP for Excel. Welcome to the show, Bill.
Thanks, Anita. It's great to be here.
Great. And let me also welcome Ivana Taylor. Ivana is a marketing professional who has built a business around making pricing and competitive pressures disappear. She spent the last 20 years repositioning public, private and equity-funded industrial organizations into new more profitable markets. Ivana holds a master's degree in management from...