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Using a Web Site in your Business

Posted On: 2007-01-11
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You've tuned in to another installment of the Duct Tape Marketing Podcast. Always chock full of simple, effective and affordable small business marketing tips, tactics, and strategies. And now here's your host, America's most practical small business marketing expert, John Jantsch.

Hello and welcome to another edition of the Duct Tape Marketing podcast. This is your host John Jantsch. My guest today is Justin Kitch, the CEO and founder of Homestead Technology, Inc, a company that provides website creation software, e-commerce solutions and online marketing products and services to small businesses. So welcome, Justin.

Thanks, John. Glad to be here.

So, you're out in California, right?

Yes, sir, John.

How'd this company get named Homestead? It almost sounds like a Kansas term.

Well, actually I grew up in Kansas. Homestead, you know when we started the company in 1998, we were trying to simply the process of anybody getting on line, whether that be a, the non-profits, small business, individual, hobbyist, any of those, it was like the Wild West back then, we had lots of people trying to figure out how to after the gold, so to speak, and the purpose of homesteading is to go out there and claim your space, and so that's what's the name about.

Well, I was teasing you. I had read in your bio that you were from Kansas.

I'm from Kansas

And I'm in Kansas City, so that's

All right, so I'm going to give you a softball question here and let you hit it out of the park. But I don't think people can hear this enough. Does every business need a website?

Only businesses that are interested in staying in business need a website.

No, I really do get a lot of, where there are a lot of people who do say, well, yeah, I can see that for a certain industry, but you know, mine, you know we make labels that go on, that we sell to meat packing clients, we don't need a website do we?

Only, yes you only need a website if you need sales. If you're not interested in sales, then you really don't need one.

Right. And I think it's that basic. If we can get around, I mean, I'm the same way. You're really, it's like, it's almost like not having a phone or a fax, or something, you know, like it was in those days that if you don't have those you're really not in business.

That's true. And it is another form of communication. If someone had told you that 10 years ago that I'm going to have this form of communication that's available 24 hours a day, seven days a week, from anywhere in the world, and it's unbelievably cheap to do, people would be going crazy. And that's what we have now with the Internet.

And, tell me, maybe from your experience because I know you've seen thousands of websites, a lot of people think in terms of, well, if I want to sell a product or service or something directly online, well, yeah, maybe I need a website. But there are some, many, many other ways to use a website in terms of service and extending the sale, and educating. I mean, do you have some, do you want to share some examples of other ways, other than e-commerce type of solutions.

Yeah, absolutely. That's a very common misconception. The truth is, about 20% of all small businesses are commerce related. Eighty percent are not, that is not selling a product. And therefore they would be classified as a service business, and those businesses have just as much need, if not more, for a website, because if you're selling a product, it's commoditized. People know what they're buying, they research into the...

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