| 20-Something Marketing |
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Author: Jared Degnan Number of Episodes: 21 |
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Too Scary To Interview
Posted on: 2005-10-20 Length: 24:30 Greetings and salutations marketing fans. It's that time of year again. The air is turning cold, the wind whips by me in the morning, carrying with it leaves of cinnamon, burgundy and brilliant, brilliant yellow. At outdoor cafes and bars crowds begin to wane down to touch those few committed stragglers. Nary a tourist to be seen in our nation's capital these day, but the sharp wheeze of the school busses harrow the return of the school group. Yes, indeed, it's that magical time of year, and it ...  Listen to this podcast |
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Beginings
Posted on: 2005-10-13 Length: 28:00 Oh! Gosh! I hate dating. I really do have to say it. It's not like I want to be single my entire life, but there's got to be a better way. And I mean, I really hate, in fact, first dates. The ambiguity, the "will I get a second date out of it?" It's just absolutely insane. And, I mean, the best thing about it is you get to feel sorry for yourself afterwards if you don't get a second date, and you have to pick yourself up by you bootstraps and say, you know what, it didn't mean that much to me. U ... Listen to this podcast |
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The Secret Of Reality
Posted on: 2005-10-06 Length: 28:48 Well folks, congrats! We've reached episode #10. Yep, that's right. The wild insane ride that I like to affectionately call our slow descent into self-indulgent chaos has reached 10 weeks of broadcasting. And to tell you the absolute truth, I didn't really have a clue about what I wanted to talk about today, until a coworker of mine got into a conversation and we were talking about the future and what reality is going to be like in the next couple of months, the next couple of years. And the fac ... Listen to this podcast |
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Don’t Phunk With My Words
Posted on: 2005-09-29 Length: 22:13 Well folks, it might not feel like it, but it's fall here once again in our nation's capital. A slight chill permeates the air, and for some strange reason we're having an Indian summer. But you know what, it's not the weather that's heating up. It's the protestors. Now, living in Washington for a while, you get used to regular protests, but very seldom do you see three massive events converge at one time for different reasons, like we did here last weekend. You may have also seen some of the co ... Listen to this podcast |
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Process, Passion, and the Pundits
Posted on: 2005-09-22 Length: 26:01 When you're always going like I am, there are some days that you get up and you have a moment where the reality of marketing just hits you like a ton of bricks. And I had such a moment today when I opened up the Wall Street Journal and read their cover article about new in-store marketing tactics. Now, according to research by Proctor and Gamble, most shoppers will make a product decision, not when drawing up their shopping list, but in the three to seven seconds prior to taking the product off ... Listen to this podcast |
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Overachievers Among Us
Posted on: 2005-09-15 Length: 25:19 So, as most of my loyal listeners know, my rants really do run the gambit. Sometimes they're funny, sometimes they're a bit askew, but if you doubt how on point I am, I want you to listen to this. Last week I talked a lot about the real women campaign, the real curves, the Dove thing, and I mentioned that what I was waiting for was a real men campaign. Well, it's now being reported in Ad Age that a German arm of Ogilvy and Mather has actually created a real man campaign. The ad features middle-a ... Listen to this podcast |
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You Can't Get Marketing
Posted on: 2005-09-01 Length: unknown Ever since I took my job and became responsible for the production of several dozen direct marketing projects, I seem to be paying a lot more attention to my direct mail advertising. I examine my mail, I look at different solicitations, try to become inspired and produce pieces that don't just lay on your desk, but seem to serve some meaningful purpose, even if you don't buy whatever I'm selling. Now, I was stopped cold today by quite an unusual piece of direct mail that I'd like to share with y ... Listen to this podcast |
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Organizational politics A Go-Go
Posted on: 2005-08-30 Length: 17:11 Ok, couple quick housekeeping notes before I begin today's show. First off, yeah, I realize last week's show went like 15 minutes over, I'm sorry. It was late. I had too much coffee. Deal with it. If you're still listening, it can't be that bad. Secondly, on behalf of the entire staff here at the 20-Something Marketing Forum, I want to issue this formal apology to any scientists, foreigners, or republicans who we may have offended in the Dr. Klaus stick of episode #4. Dr. Klaus was having a bad ... Listen to this podcast |
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CreAtivity
Posted on: 2005-08-24 Length: 37:09 Oh, it's been a rough week, but I am glad to say that we are back. Let me tell you folks, not having a computer does suck. In its absence I was forced to do other things, like catch up on my reading. Ok, so it wasn't that bad. But I actually picked up a book called "The Traveler." And I really want to talk about this for a couple minutes here. But the best way to describe this book, is that, for the plot line, it fuses the Matrix with something like the Borne Identity. It's all about this modern ... Listen to this podcast |
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The Hip Factor (Peer Pressure Marketing)
Posted on: 2005-08-10 Length: 21:03 There's a great quote from David Ogilvy of Ogilvy and Mather. He said, "If you try to persuade people to do something or buy something, it seems to me you should use their language, the language in which they think." Now I went shopping this past weekend, it seems to me like everywhere I go, there are marketers that want to sell us something, not in the language in which we think, but also in the language based in the way they think our best friends think, the way that the object of our desire t ... Listen to this podcast |
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