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Super-Deadly Marketing Mistakes & How to Avoid Them
Posted on: 2007-01-12 Length: From flyers and coupon books in our neighborhoods, billboards, TV, radio ads, speaking engagements, sales funnels and more, we've all marketed ourselves or our products in one way or another. Boy have we made some mistakes! Some doozies! Let's put all that behind us and talk about the super deadly marketing mistakes, and how to avoid them in the future. Our guest is Adam Urbanski, a marketing strategist and president of Marketing Mentors, Inc. OK, David. Or rather, Adam. Excuse me. Adam, give u ...  Listen to this podcast |
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Evaluating Growth Potential or Your eBay Business
Posted on: 2007-01-16 Length: You have big ideas for our future with eBay, and who can blame you. But you know, wise planning is critical. HammerTap now is president of eBay radio. Contributing editor, Craig Cole, I'm sorry, Greg Cole, is with us to talk about evaluating growth potential for your eBay businesses. Greg, what's the first step in assessing eBay growth potential for eBay sellers? Well, the first thing that we'd like to look at is just getting a basic comprehension of the size of the marketplace on eBay. It's ... Listen to this podcast |
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How To Get People To Click, Buy And Beg For Your Products
Posted on: 2007-01-26 Length: All right. So it is really possible to get people to click, buy, and not only buy online from you, but beg. Beg! Like a dog, beg, for more product, more service, and with fists full of money. Well, if it's possible, this person knows how. His name is Mark Eckenrode. He is only one of a few master certified guerilla marketing coaches in the world. If you're not familiar with guerilla marketing, the famous guru, J. Conrad Levinson wrote a book by the same name in 1982, basically how you can market ... Listen to this podcast |
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Seth Godin on Duct Tape Marketing Podcast
Posted on: 2006-08-16 Length: Hello and welcome to another edition of the Duct Tape Marketing Podcast. This is your host John Jantsch, my guest today is Seth Godin, author of, oh, I don't know, Permission Marketing, Unleashing the Ideavirus, All Marketers are Liars, and I could go on with a few more titles, there. But today we're going to talk about a new book, "Small is the New Big," a collection of writings really from Seth's popular blog, and also from some things that I've seen in Fast Company as well. So welcome, Seth. ... Listen to this podcast |
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Talking Citizen Marketers with Ben McConnell
Posted on: 2006-12-06 Length: Hello and welcome to another edition of the Duct Tape Marketing podcast. This is your host John Jantsch, and my guest today is Ben McConnell, co-author with his business partner, Jackie Cuba of "Creating Customer Evangelists," and the soon-to-be released, and what we're going to talk about today, "Citizen Marketers- when people are the message." So welcome, Ben. John, it's great to be chatting with you again. Well thanks for joining me from your fair city of Chicago, which we talked about ... Listen to this podcast |
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Talking Marketing Champions on Duct Tape Podcast
Posted on: 2006-12-15 Length: Hello and welcome to another edition of the Duct Tape Marketing podcast. This is your host John Jantsch, and my guest today is Roy Young, the director of strategy and development at MarketingProfs.com, and the co-author of "Marketing Champions, Practical Strategies of Improving Marketing's Power, Influence and Business Impact." So, thanks for joining me, Roy. Thank you, John, sorry. Hey, you've got a couple co-authors on this as well. Alan, is it Weiss or Weiss? Alan Weiss. Weiss and ... Listen to this podcast |
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Talking Small Business and Credit
Posted on: 2006-11-27 Length: Hello and welcome to another edition of the Duct Tape marketing podcast. This is your host John Jantsch, and my guest today, we're going to take a little turn, maybe not directly in the marketing vein today, we're going to visit with Bruno Piero, the group head of MasterCard's global small business group. So welcome, Bruno. Thank you for having me, John. You bet! So tell me just a quick overview, and then we'll dig down into some details, that some of the things that are going on at Master ... Listen to this podcast |
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The Sales vs. Marketing Podcast
Posted on: 2006-12-08 Length: Let me do a little bit more introduction of our guests, Jill Conrath, as I said is the author of "Selling to Big Companies," recognized expert really, in selling to large corporations, and in fact on tope of that, her title of that being the title of her book. There's also a wonderful website that you should check out that's called sellingtobigcompanies.com. And Brian Carroll is the CEO of a company called In Touch, a lead generation, B2B lead generation company, and is the author as I said of " ... Listen to this podcast |
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What Sticks When It Comes To Advertising
Posted on: 2006-12-12 Length: Hello and welcome to another edition of the Duct Tape Marketing podcast. This is your host John Jantsch, and my guest today is Greg Stewart. He is currently the CEO and president of the New York based Interactive Advertising Bureau, and the author of newly-released, "What Sticks, why most advertising fails and how to guarantee yours succeeds." So we're going to get into all of those very big claims, so Greg thanks for joining us. Yeah, good to be here, John. And you are calling in from New ... Listen to this podcast |
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Word of Mouth Marketing Podcast
Posted on: 2007-01-15 Length: Hello and welcome to another edition of the Duct Tape Marketing podcast. This is your host John Jantsch, and my guest today is Andy Sernovitz. He is the chief executive office of the word-of-mouth marketing association, and the author of the just-recently-released "Word of Mouth Marketing, how smart companies get people talking." So, Andy, thanks for joining me. It's my pleasure. Hey, let me ask quickly, because well, this is about, I say quickly, this is going to be a three-part question. ... Listen to this podcast |
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